While it is important to get the action, show the service, capture the product, highlight the job, it is just as important to remember all of these are performed by humans...that love their jobs. Humans connect to humans and something as simple as a smile gives the viewer an easy-to-identify emotion.
The story of a house demolition or a tree removal could be as dry as before-during-after. But adding the human element and showing a little emotion is like adding the right amount of spice to your perfect meal.
